A Smarter Approach to Cleaner Living
At Northwest Trends, we’re always looking for innovations that bring real, everyday benefits into the home. SmartStrand’s latest advancement in carpet technology does exactly that. Introducing Pur-Ease™ allergen control technology, now featured in select SmartStrand styles through Mohawk. This breakthrough is designed to help create cleaner, fresher-feeling living spaces without sacrificing the comfort homeowners love.
How Pur-Ease technology works
Pur-Ease takes a proactive approach to indoor air quality by addressing allergens where they settle most, right in your carpet. Built directly into SmartStrand fibers, this technology uses natural probiotics (similar to those found in yogurt and dietary supplements). The probiotics are encapsulated and permanently woven into the carpet. Overtime, friction from movements such as vacuuming and walking breaks the capsules to activate the probiotics. Once activated, the probiotics multiply and help break down allergens such as dust mites, pet dander, and pollen.
Why Homeowners Love Pur-Ease Carpets
Today’s consumers are looking for products that go beyond surface-level benefits. Pur-Ease delivers meaningful performance backed by science:
- Up to 75% reduction in common allergens, verified through third-party testing
- Continuous allergen reduction over time, not just a one-time effect
- Helps support improved indoor air quality for a healthier home environment
- Built-in protection that lasts—no sprays, treatments, or extra steps required
Even better, Pur-Ease carpets remain effective after regular vacuuming and routine maintenance. Tests show Pur-ease carpets continue to perform even after 9 hot water extractions. This is equivalent to more than 13 years of recommended professional cleanings.
Trusted Certification for Healthier Homes
Another standout feature of SmartStrand with Pur-Ease is its Asthma & Allergy Friendly® Certification, making it the first treated carpet to earn this distinction. This certification comes from a partnership between the Asthma and Allergy Foundation of America and Allergy Standards Limited. Additionally, it is based on rigorous, independent laboratory testing. Products are evaluated for their ability to reduce allergens and support improved indoor air quality, ensuring they meet strict standards. As a result, homeowners can feel added confidence that the benefits go beyond marketing claims, offering a solution that has been thoroughly tested.
Experience the Future of Carpet at Northwest Trends
With Pur-Ease, Mohawk is redefining what carpet can do. For families, pet owners, or anyone seeking a fresher indoor environment, this is a feature worth exploring.
Contact Northwest Trends to learn more about SmartStrand with Pur-Ease technology and discover how this new flooring solution can can help make breathing easier at home.